Hello,

I’m a brand and business strategist with 20 years of experience in advertising. I lead and grow brands and agencies.

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What I’m
good at.

My work.

Below are some recent and highlighted projects.
Go to my portfolio for a larger sample of my work.

Thought Leadership

Do you believe in advertising? (writing)

For Canada’s largest trade publication I tried to reinvigorate an industry that was having a crisis of confidence.

Has advertising lost it’s way? (podcast)

I went on Didn’t See It Coming to talk about how advertising could get back to its roots.

Strategy & Creative is one process. (podcast)

My long-time creative partner Glen D’Souza and I went on Confessions of a Creative Director to talk about how strategy and creative work together.

How to build a resilient brand. (writing)

Strategy Magazine interviewed me about the report I co-wrote and edited on how to build a resilient brand. Penned during covid, just as relevant now?

Resilient brands. (webcast)

We went on the great podcast/webcast Chatter that Matters to talk about resilient brands.

  • "Carty, thanks for embracing the challenge. I can say with confidence that we are going to market in a more sophisticated, artful, modern and global way than ever before."

    Mary McCall, Global Head of Brand Marketing, Nuveen

  • "At Grey, Andrew helped lead the agency, tighten and define our strategic approach, and win tons of business and awards."

    Stephanie Nerlich, Global President, McCann

  • "Wait, Carty is a Planner? I thought he was a Creative.... Carty is irreplaceable when it comes to working with creatives and having fun."

    Glen D’Souza, Head of Creative, Forsman & Bodenfors